West 42nd Street near Sixth Avenue, New York City, February 24, 1927: Giolito Brothers Cedar Garden Restaurant, Loft Tea Rooms, stage plays at the Ambassador Theatre and the Casino Theatre. Also 1 empty billboard. :: New-York Historical Society, Photographs of New York City and Beyond

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Title	West 42nd Street near Sixth Avenue, New York City, February 24, 1927: Giolito Brothers Cedar Garden Restaurant, Loft Tea Rooms, stage plays at the Ambassador Theatre and the Casino Theatre. Also 1 empty billboard.
Collection title	Billboard photograph collection, ca. 1918-1934
Item ID	nyhs_PR005_b-10_60010-01.jpg
Date of original	1927
Creator	Drucker & Baltes Co.
Contributors	Fulton Group (Firm) General Outdoor Advertising Group Thomas Cusack Company
Institution	New-York Historical Society
Subject	Advertising--New York (State)--New York--Pictorial works Billboards--New York (State)--New York--Pictorial works Signs and signboards--New York (State)--New York--Pictorial works Streets--New York (State)--New York--Pictorial works New York (N.Y.)--Buildings, structures, etc.--Pictorial works
Material type of original	Negatives (photographic) Black-and-white negatives
Publisher of digital	New-York Historical Society, 170 Central Park West, New York, NY 10024, 212-873-3400
Rights management	This digital image may be used for educational or scholarly purposes without restriction. Commercial and other uses of the item are prohibited without prior written permission from the New-York Historical Society. Please visit the New-York Historical Society's Rights and Reproductions Department web page at http://www.nyhistory.org/about/rights-reproductions for more information.
Notes	The photographs in this collection were taken by the New York City photographic company Drucker & Baltes for the General Outdoor Advertising Company; a billboard company formed in 1925 through the merger of the Fulton Group and Thomas Cusack Company.

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West 42nd Street near Sixth Avenue, New York City, February 24, 1927: Giolito Brothers Cedar Garden Restaurant, Loft Tea Rooms, stage plays at the Ambassador Theatre and the Casino Theatre. Also 1 empty billboard.

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